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New K-beauty hype: pharmacy cosmetics

Blog

New K-beauty hype: pharmacy cosmetics

Written by Julia on . Posted in Blog.

When walking through Seoul, the branches of drugstore giant Olive Young are omnipresent. But for some time now, Korean pharmacies have been competing with Olive Young with their range of cosmetics: there, the latest trendy creams are sold in simple tubes, designed to combat acne, brighten the complexion or promote regeneration after aesthetic procedures.

Very helpful: in tourist areas of Seoul, pharmacies such as Ready Young display their best-selling beauty products together on a single shelf, making them easy to find. It's no surprise that this shelf is always crowded with shoppers.

pharmacy cosmetics seoul protecingredia

Pharmacies often have a shelf marked “Post Procedure” or “After Procedure”. This is where bestsellers such as Rejuvenex, Rejuran and Dr. Reju-All are stocked. These creams and serums almost always contain the active ingredient PDRN and support the regeneration of skin that has been stressed by minimal invasive treatments.

What is PDRN? Polydeoxyribonucleotides are DNA fragments that are said to have regenerative, anti-inflammatory and skin-rejuvenating properties. They are often made from salmon DNA, but there are now also vegan PDRN alternatives made from plants.

One of these can be found in our portfolio: Dermosculpt from our supplier Codif, made from the green microalgae Chlorella vulgaris, is not only rich in peptides but also contains significant amounts of low-molecular-weight PDRN.

Of course, PDRN has already moved beyond the medical field and can now be found in a wide range of cosmetic products, including those available at Olive Young.

We would be happy to provide you with detailed information about Dermosculpt with vegan PDRN and are here to answer any questions you may have.

About this article

About this article

Our market analyst and trend scout Julia Keith travelled to Seoul in November 2025. In search of new beauty trends, she visited trendy neighbourhoods, countless shops and showrooms, and of course tried out lots of products on site. Read on to find out where to find the hottest cosmetics right now in Seoul. 


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